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Bruce Jay Baker

AIF®
CETERA INVESTMENT ADVISERS
CINCINNATI, OH
·CRD# 1033893·44 years experience

Professional Summary

Bruce Jay Baker, AIF® is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Cincinnati, Ohio and CETERA ADVISORS LLC located in Cincinnati, Ohio. Bruce is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1982. Bruce has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 62, Series 22 and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

Direct

(xxx) xxx-xxxx

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

AIF®
Accredited Investment Fiduciary

Years of Experience

44 years in the financial services industry

Current & Past Employments

CETERA INVESTMENT ADVISERS LLC·CRD# 105644
RIA
1. 10250 Alliance Rd Ste 125, Cincinnati, OH 452422. Richmond Hill, GA
March 21, 2024 - Present
CETERA ADVISORS LLC·CRD# 10299
BD
1. 10250 Alliance Rd Ste 125, Cincinnati, OH 452422. Richmond Hill, GA
January 1, 2004 - Present
CETERA ADVISORS LLC·CRD# 10299
RIA
Crestview Hills, KY
June 24, 2004 - March 21, 2024
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
Springfield, MA
January 2, 1988 - March 7, 2002
VESTAX SECURITIES CORPORATION·CRD# 10332
BD
Hudson, OH
April 18, 1983 - January 1, 2004
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
December 10, 1982 - June 1, 1983
MASSACHUSETTS MUTUAL LIFE INSURANCE COMPANY·CRD# 2682
BD
November 2, 1982 - January 2, 1988

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Current Firm

CI
CETERA INVESTMENT ADVISERS LLC

CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - SEC (1/13/1984 Approved)

Contact Information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Phone Number

(310) 257-7880

# of Employees

10,251

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

813,961

AUM (Assets Under Management)

$256,813,748,739

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
09/25/2026Cover PageReport
10/27/2025Cover PageReport
12/13/2024Cover PageReport
09/26/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) NAME OF OTHER BUSINESS: FREEMAN HEYNE TOMA FINANCIAL ADVISORS ; INVESTMENT RELATED: YES ; ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL PLANNING AND INVESTMENT SERVICES ; START DATE: 10/2020 POSITION/TITLE/RELATIONSHIP: FINANCIAL ADVISOR ; APX NUMBER OF HOURS PER WEEK: 40 ; APX NUMBER OF HOURS DURING TRADING HOURS: 32.5 ; BRIEF DESCRIPTION OF DUTIES: MEET WITH CLIENT AND PROVIDE ADVICE AND MANAGEMENT REGARDING THEIR FINANCIAL & INVESTMENT NEEDS ;
(2) NAME OF OTHER BUSINESS: ROEDING GROUP COMPANIES DBA ROEDING INSURANCE ; INVESTMENT RELATED: NO ADDRESS: 2734 CHANCELLOR DR, SUITE 301, CRESTVIEW HILLS, KY 41017 ; NATURE OF BUSINESS: INSURANCE ; START DATE: 10/2020 ; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT ; APX NUMBER OF HOURS PER WEEK: 5 ; APX NUMBER OF HOURS DURING TRADING HOURS: 5 ; BRIEF DESCRIPTION OF DUTIES: SERVICE EXISTING BLOCK OF CLIENTS WITH VARIOUS FIXED INSURANCE PRODUCTS ;
(3) NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: 10/2020 APX NUMBER OF HOURS PER WEEK: 2 ; APX NUMBER OF HOURS DURING TRADING HOURS: 2; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SELLS LIFE, HEALTH, DISABILITY, ANNUITIES, PROPERTY & CASUALTY AND LONG TERM CARE
(4) NAME OF OTHER BUSINESS: FHT ADVISORS ; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 05/2023; POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL; APX NUMBER OF HOURS PER WEEK: 40; APX NUMBER OF HOURS DURING TRADING HOURS: 32.5; BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC

CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - SEC (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(1/1/2004)
RR
California
(7/17/2007)
RR
Colorado
(1/6/2023)
RR
Connecticut
(1/3/2011)
RR
Florida
(1/1/2004)
RR
Georgia
(1/2/2015)
IAR
Georgia
(3/21/2024)
RR
Illinois
(1/1/2004)
RR
Indiana
(1/1/2004)
RR
Iowa
(9/3/2008)
RR
Kentucky
(1/1/2004)
RR
Maryland
(5/9/2018)
RR
Michigan
(1/5/2010)
RR
Missouri
(1/2/2025)
RR
New Jersey
(7/26/2004)
RR
New York
(6/27/2016)
RR
North Carolina
(9/16/2021)
RR
Ohio
(1/1/2004)
IAR
Ohio
(3/21/2024)
RR
Oregon
(3/9/2022)
RR
South Carolina
(1/1/2004)
RR
Texas
(8/21/2013)
IAR
Texas
(3/21/2024)
RR
Virginia
(8/18/2025)
RR
Wisconsin
(4/12/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2000About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Mar 1983About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 62 — Corporate Securities Limited Representative Examination

Passed Feb 1994

Series 22 — Direct Participation Programs Representative Examination

Passed Mar 1983About the Series 22 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Nov 1982About the Series 6 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Bruce Jay Baker's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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