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CRD#: 108958
RIA

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FIRM PROFILE

Assets Under Management:$ 3,861,357,894
Clients per Registered Employee:164
Total Number of Employees:86
Clients per Employee:116
Total Number of Individual Clients:10,013
Total Number of HNWI Clients:No Information
Average Individual Client Account Size:$ 385,505
Average HNWI Account Size:No Information

Overview

T. ROWE PRICE ADVISORY SERVICES, INC. is located at 4515 Painters Mills Road, Owings Mills, MD 21117. T. ROWE PRICE ADVISORY SERVICES, INC. has amassed assets under management in the amount of $3,861,357,894 spanning over 10,013 clients at the firm. A breakdown of these figures indicates that 100% of T. ROWE PRICE ADVISORY SERVICES, INC.’s clients are individuals and 0% of their clients are high net worth individuals. T. ROWE PRICE ADVISORY SERVICES, INC. has 86 total employees and of those employees, 61 can be registered with one or both FINRA and the SEC. 71% percentage at T. ROWE PRICE ADVISORY SERVICES, INC. are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access T. ROWE PRICE ADVISORY SERVICES, INC.‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at T. ROWE PRICE ADVISORY SERVICES, INC.. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

Crafted using large generative AI models

Where the Statistical Data for T. ROWE PRICE ADVISORY SERVICES, INC. Comes From

Understanding the Statistics for T. ROWE PRICE ADVISORY SERVICES, INC. and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 385,505
HNWI
No Information
Breakdown of Assets Under Management
Total Client Assets:
$ 3,860,058,570
Individuals
$ 3,860,058,570 (99.97 % of total AUM)
HNWI
No Information 0
MISC
No Information 0
Employees
Total
86
Registered
61 (70.93% of the firm's employees are registered)
Client Ratios
No Information
No Information
Clients
Total
No Information
Individuals
10,013 (100 %)
HNWI
No Information 0
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
4515 Painters Mills Road, Owings Mills, MD 21117
Phone Number
(800) 225-5132
# of Employees
86
Services offered
Portfolio management for individualss and/or small businesss
Financial planning services
Fees & costs
A percentage of assets under your management
See Schedule D
Conflict of interest - Other Business Activities
Commodity pool operator or commodity trading advisor (whether registered or exempt from registration)
Related websites
http://www.facebook.com/troweprice
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? YES

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? YES
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? YES

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? YES
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? YES
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? NO
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? NO
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? YES
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? YES
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? NO
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? NO

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? YES
(b) securities? YES
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $ 10,014
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. YES
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced: 2024-09

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 1


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
T. ROWE PRICE RETIREMENT ADVISORY SERVICE BROCHURE (10/3/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
PRICEWATERHOUSECOOPERS LLP07/28/2025
PRICEWATERHOUSECOOPERS LLP01/27/2025
PRICEWATERHOUSECOOPERS LLP10/27/2023
PRICEWATERHOUSECOOPERS LLP01/27/2023

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
T. ROWE PRICE GROUP, INC.DIRECT OWNER09/2000
OESTREICHER, DAVID, NMNDIRECTOR/CHIEF LEGAL OFFICER03/20084594569
MUMFORD, STEPHANIE, PETERSCHIEF COMPLIANCE OFFICER03/20182725261
Korenman, PhillipPRESIDENT/DIRECTOR01/20224531831
THOMPSON, TOBY, MARCUSDIRECTOR01/20222396966
Gross, Craig, MichaelDIRECTOR01/20225006258
Johnson, Christine, MarieDIRECTOR01/20224383628

The Importance of Understanding a Firm’s Role when Evaluating an Advisor

How Do I Determine Which Firm to Work With?

Advisor's working at T. ROWE PRICE ADVISORY SERVICES, INC.

PW

Patrick R Wheeler

Patrick Ryan Wheeler
IAR
RR
CRD#: 7915129
Location:
Owings Mills, MD 21117
Company:
T. ROWE PRICE ADVISORY SERVICES, INC.
Disclosures:
Experience:
1 year
View Profile
KH

Keith Andre Holmes

IAR
RR
CRD#: 1610297
CFP®: Certified Financial Planner
Location:
Owings Mills, MD 21117
Company:
T. ROWE PRICE ADVISORY SERVICES, INC.
Disclosures:
Experience:
37 years
View Profile
AH

Andrew Christopher Heiges

Andy Heiges
IAR
RR
CRD#: 1949878
CFP®: Certified Financial Planner
Location:
Owings Mills, MD 21117
Company:
T. ROWE PRICE ADVISORY SERVICES, INC.
Disclosures:
Experience:
36 years
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